01.GRAIL.01.BLACKPAGE.jpg
02. GRAIL.02.DESIRE.BOARD.jpg
25.NEW.VC.GRAIL.03.STOREFRONT.jpg
23.IMG_6624.jpg
26.GRAIL.04.STOREINSIDE.jpg
06. INTERIORCENTERED.jpg
09.INTERIORPULLBACK02.jpg
29.GRAIL.07.INFOBOARD.jpg
07.INTERIOR.CONCRETEWALL.jpg
30.GRAIL.08.RETROTECH.jpg
08.INTERIORPULLBACK.jpg
28GRAIL.06.TRANSSCREENS.jpg
03. ATRIUM.04.jpg
11.LEDCEILING.jpg
04.ATRIUM01.jpg
10.LEDCEILING.HOWDOSHOE.jpg
12.OUTSIDE.jpg
13.SHOECASES.jpg
14.TROPHYCENTER.jpg
15.TROPHYSHOT.jpg
16.TROPHYTOPS.jpg
27.GRAIL.05.PRODUCT.EXPERIENCE.jpg
17.COATS.jpg
18.IMG_6453.jpg
19.IMG_6521.jpg
20.IMG_6522.jpg
21.IMG_6528.jpg
22..jpg
24.IMG_6625.jpg
32.GRAIL.10.TEXTURES.jpg
33.GRAIL.11.FIXTURES.jpg
34.GRAIL.12.LIGHTING.jpg
31.GRAIL.09.SHOEGRID.jpg
36.GRAIL.FONT.PAGE.jpg
35.GRAIL.MERCH.PAGE.jpg
37.GRAIL.CUP.PAGE.jpg

grail - sneakerhead shop in vancouver

Commissioned by DSW to build a high profile sneakerhead shop to wooo the likes of Nike and Adidas. We created a soup to nuts program including the name generation, identity, brand and shop design from the ground up covering every single aspect of the customer experience. Even shopping for the speakers and props around Vancouver. A high-tech meets old-school tactile street smart vibe.