VINCE CAMUTO

DSW acquired the Camuto Group at a point shortly after the death of their beloved leader. The company found themselves in a leaderless apathy of indecision and flounder. This was one of the first projects that became a blend of brand redesign as a psychological and spiritual rebirth, as well as an aesthetic regeneration. Tears were shed as we listened to how profoundly Vince created and maintained an energy and relevance in the fashion industry. Our rally cry was simple: The orchestra conductor is gone, the orchestra has to become the conductor, each and every single person has to become Vince. One of the most profoundly successful and rewarding brand recreations that inspired the internal design team, launched sales through the roof, and created a new level of brand appreciation. Everyone became inVINCEable. (Yeah, we wrote that).