TIMBERLAND BOOT CO. - SPITALFIELDS, LONDON UK

Working alongside Whole Brained Creative, we were tasked with a ground up custom boot makery brand for Timberland. This one-off concept shop was developed for the Spitalfield’s market in London. They wanted the aesthetic to fit a more European character, eschewing the American outdoor tradition and focusing more on $500 -$1,200 custom made boots for the regional urban market. We started with the new logo identity and moved into the OPM and Packaging concepts. From there, the actual store vibe and character. At this point we didn’t have real estate secured. Our creative was turned over to a firm in London to flesh out the final store design on-site.