09.EXP.XO.000START.jpg
10.EXP.XO.00.jpg
11.EXP.XO.EXP.SIGNAGE.000.jpg
12.EXP.XO.SIGNAGE.01.jpg
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14.EXP.XO.24-7.SIGNAGE.jpg
15.EXP.XO.24-7.SIGNAGE.jpg
16.EXP.XO.TIER.LEVELS.jpg
17.EXP.XO.WEB.PHONE.jpg
18.EXP.X0.POSTER.jpg
19.EXP.XO.THANKS.jpg

EXPRESS REWARDS

After the very successful launch of the DSW VIP program, we were approached by Express to bring that magic to their not-so-sexy rewards efforts. After the initial name generation exercise our stand-out (and our absolute first choice) was building off of the simplicity of XO. The identity, writing, and vibe is all on point.